Your Radical Heart

brand identity

 

objective

Design logo, style guide, website, and print collateral for a holistic healing practitioner

 

challenges

Holistic healing can seem questionable to newcomers. The overarching goal was to show Your Radical Heart as dependable, approachable, and an expert in this emerging field. This is achieved visually through the use of color, shape, typography, and imagery. Deep blues, geometric shapes, and san serif fonts convey expertise and dependability while warm neutral colors, organic shapes, and intimate photography make the brand comforting and approachable.