Your Radical Heart
brand refresh
objective
Design logo, style guide, website, and print collateral for a holistic healing practitioner
challenges
Your Radical Heart is a reliable and welcoming authority in the field of holistic healing. I conveyed this by carefully choosing colors, shapes, typography, and imagery that exude expertise and approachability. Professional elements like deep blues, geometric shapes, and sans-serif fonts were balanced with warm neutral colors, organic shapes, and intimate photography.
web pages
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print collateral
objective
Design various printed materials such as client intake forms, ID badges, business cards, stationery, and welcome packets.
challenges
From my experience designing for the health & wellness industry, I understand that a patient-friendly intake process is critical for setting the stage for the rest of the treatment plan. To ensure a positive experience, I created easy-to-follow forms and a welcoming packet. A well-designed intake process can make all the difference in building positive relationships and ultimately improving the success of treatment plans.
welcome package
