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Proteus Digital Health

brand guidlines

company brand refresh

objective

Develop visual languages that better speak to Proteus’s patient and professional audiences.

 

challenges

Applying the brand refresh to all marketing channels for a company that is rapidly expanding and gaining public recognition.

brand guidlines
updated user interface

user interface

project

Update branded elements within the user interface

 

goal

Improve the user’s experience with the UI and the brand as a whole. Updating the colors, refreshing the icons, and introducing new illustrations make the app more enjoyable to use, as well as link the app to marketing materials, packaging, and the website — creating a seamless brand experience.

medical clinic poster

print collateral

oncology patient trifold
promotional postcard
tradeshow booth

environmental design

project

Booth for an Abbott medical tradeshow

 

goal

Design an tradeshow booth for a by-invitaion-only event, presenting Proteus as a fresh face in the heathcare industry while also providing talking points for representaives to speak to.

media kit

digital media

scope

Proteus’s extensive digital media pieces included testimonial videos, motion graphics for lobby screens, digital publications, and PowerPoint presentations.

 

shown

Proteus Discover Media kit and The Smart Way to Manage Your Health presentation slides.

media kit
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media kit
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media kit
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media kit
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media kit
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media kit
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powerpoint core slides deck
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powerpoint core slides deck
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powerpoint core slides deck
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powerpoint core slides deck
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powerpoint core slides deck
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powerpoint core slides deck
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digital communications

project

Redesign digital communications for patient and professional subscribers.

 

scope

Professional-facing newsletter, marketing emails, and auto-generated emails.

patient welcome email
new patient alert email
patient-facing marketing email
provider-facing product email
digital newsletter
activity book

internal projects

project

Internal projects are a great way to explore new avenues for the brand. Through color and typography, internal pieces stay on brand while introducing new graphics, display typefaces, and the Proteus Pig make employee events enticing and fun.

 

shown

Bring Your Kids to Work Day booklet and activities, Hack-a-Thon digital banner and trophies.

event graphics
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event graphics
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event graphics
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hackathon trophies
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hackathon email banner
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