Proteus Digital Health was the pioneers in the Digital Medicines revolution and introduced a game-changing category of pharmaceuticals that could communicate with patients and physicians. With the help of wearable sensors, self-care applications, and data analytics, their aim was to empower patients and enable doctors to manage risks efficiently. Through their innovative approach, they ensured reliable outcomes and brought a new era of healthcare to the forefront.
brand refresh
objective
Develop visual languages that better speak to Proteus’s patient and professional audiences.
challenges
As Proteus progressed and became more popular, I made it a point to stress the significance of maintaining a consistent brand image throughout all marketing channels. As the brand ambassador, I took the lead in implementing our brand refresh across all aspects of the product - from the patient's mobile app to the doctor's web portal, email communications, and marketing materials - to ensure that our brand looks and feels cohesive and recognizable to our customers. The new, brighter branding helped grow end users by over 200%.
print collateral
patient-facing
user interface
project
Update branded elements within the user interface
objective
Improve the user’s experience with the UI and the brand. Updating the colors, refreshing the icons, and introducing new illustrations make the app more enjoyable to use. Additionally, linking the app to marketing materials, packaging, and the website created a seamless brand experience.
newsletter
professional-facing
professional & patient-facing
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medical tradeshow
professional-facing
media kit
professional-facing
presentation
professional-facing
proteus kids event
internal-facing
hack-a-thon event
internal-facing
