Proteus Digital Health

NewBranding-Honeycomb_yellowlavender01_e

brand refresh

objective

Develop visual languages that better speak to Proteus’s patient and professional audiences.

challenges

As Proteus progressed and became more popular, I made it a point to stress the significance of maintaining a consistent brand image throughout all marketing channels. As the brand ambassador, I took the lead in implementing our brand refresh across all aspects of the product - from the patient's mobile app to the doctor's web portal, email communications, and marketing materials - to ensure that our brand looks and feels cohesive and recognizable to our customers. The new, brighter branding helped grow end users by over 200%.

print collateral

patient-facing

user interface

project

Update branded elements within the user interface

objective

Improve the user’s experience with the UI and the brand. Updating the colors, refreshing the icons, and introducing new illustrations make the app more enjoyable to use. Additionally, linking the app to marketing materials, packaging, and the website created a seamless brand experience.