Apply new brand identity digital content and print materials for all lines of business
Robert Half was bringing together eight distinctive lines of business, all under one corporate brand. Despite this unifying move, each line of business managed to maintain its own unique identity with the help of accent colors, stunning photography, and typography.
Folding the websites for seven lines of business into one, using the new brand guidelines.
It was quite a challenge to combine all those websites into one. And coming up with a way to merge the new branding with ongoing campaigns took some creative thinking.
Apply the new visual style to materials for foreign countries, including Australia, Brazil, and France.
Designing for foreign markets can be quite challenging, as it involves a lot of factors such as demographics, design aesthetics, and maintaining cohesiveness with the brand's North American materials. It takes a lot of effort and expertise to create a successful design that resonates with the local audience while staying true to the brand's identity.