Robert Half
company brand refresh
objective
Apply new brand identity digital content and print materials for all lines of business
challenges
Applying the new brand identity to eight lines of business, unifying them under the Robert Half corporate brand while simultaneously letting them be unique through accent colors, photography, and typography.
web design
Objective
Folding the websites for seven lines of business into one, using the new brand guidelines.
challenges
Incorporating all of those websites into one was a great challenge. And combining the new branding with on-going campaigns took some creative thinking.
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infographics
objective
Create infographics aligned with various marketing campaigns.
challenges
The biggest challenge lies in presenting the text and stats in a compelling, but still informative, manor.
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print collateral
international
marketing materials
objective
Apply the new visual style to materials for foreign countries, including Australia, Brazil, and France.
challenges
Designing for foreign markets was tricky. You have to be aware of a country's demographics and design aesthetic while simultaneously keeping the materials cohesive with the North American brand.
