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Pandigital, Inc. was established in 1998 as a manufacturer of digital photo frames. The company entered into partnerships with renowned brands such as HP and Kodak to produce high-end digital photo frames that could blend with any interior decor. These frames were sold at various outlets including Target, Costco, Macy's, and QVC. Later, around 2010, Pandigital diversified its product offerings to include pocket-sized photo scanners and some of the earliest tablet models available in the market.

company rebranding


To give Pandigital's brand a fresh new look, we had to find the perfect balance between keeping its current brand recognition and attracting the target audience with visually appealing and compelling messaging. We considered several factors, such as the brand's values, market trends, and audience preferences, to create a revamped and compelling brand identity that stands out from the competition and resonates with consumers. The new branding helped our products stand out at Target, Bed Bath & Beyond, Macy's, and more retail shelves.


Create a new brand identity

channel marketing

environmental design

website promotion

brand extentions


Create unique, yet on-brand, designs for spin-off products



As a small and passionate team, Pandigital had to rely on their packaging and point-of-sale displays to showcase the unique features of their cutting-edge consumer electronics. Communicating Pandigital's advantages with compelling and modern design was always the goal.

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