Pandigital
Pandigital, Inc. was established in 1998 as a manufacturer of digital photo frames. The company entered into partnerships with renowned brands such as HP and Kodak to produce high-end digital photo frames that could blend with any interior decor. These frames were sold at various outlets including Target, Costco, Macy's, and QVC. Later, around 2010, Pandigital diversified its product offerings to include pocket-sized photo scanners and some of the earliest tablet models available in the market.
company rebranding
challenges
To give Pandigital's brand a fresh new look, we had to find the perfect balance between keeping its current brand recognition and attracting the target audience with visually appealing and compelling messaging. We considered several factors, such as the brand's values, market trends, and audience preferences, to create a revamped and compelling brand identity that stands out from the competition and resonates with consumers. The new branding helped our products stand out at Target, Bed Bath & Beyond, Macy's, and more retail shelves.
objective
Create a new brand identity
channel marketing
environmental design
brand extentions
objective
Create unique, yet on-brand, designs for spin-off products
challenges
As a small and passionate team, Pandigital had to rely on their packaging and point-of-sale displays to showcase the unique features of their cutting-edge consumer electronics. Communicating Pandigital's advantages with compelling and modern design was always the goal.
