Pandigital

brand guidelines

company rebranding

challenges

Redesigning Pandigital's identity meant carefully balancing the existing brand recognition while at the same time appealing to the target demographic.

objective

Create an new brand identity

channel marketing

objective

Apply the rebranded guidelines to all marketing channels — including retail packaging, displays, website, and advertisements.

product family packaging
retail display
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website
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advertisement
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enviromental design

Bed, Bath, and Beyond window display
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MommyTech tradeshow booth
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Photokina tradeshow booth
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website promotion

brand extentions

objective

Create unique, yet on-brand, designs for spin-off products

 

challenges

As a small company, Pandigital had to rely on it's packaging and point of sale displays to convey the benefits of it's cutting edge of consumer electronics. Communicating all of Pandigital's advantages with compelling and modern design was always the goal.

greeting card packaging
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greeting card display
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tablet family packaging
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retail display
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