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Redesigning Pandigital's identity meant carefully balancing the existing brand recognition while at the same time appealing to the target demographic.
Create an new brand identity
Apply the rebranded guidelines to all marketing channels — including retail packaging, displays, website, and advertisements.
Create unique, yet on-brand, designs for spin-off products
As a small company, Pandigital had to rely on it's packaging and point of sale displays to convey the benefits of it's cutting edge of consumer electronics. Communicating all of Pandigital's advantages with compelling and modern design was always the goal.
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