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Pandigital

company rebranding

challenges

Redesigning Pandigital's identity meant carefully balancing the existing brand recognition while at the same time appealing to the target demographic.

objective

Create an new brand identity

channel marketing

objective

Apply the rebranded guidelines to all marketing channels — including retail packaging, displays, website, and advertisements.

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enviromental design

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brand extentions

objective

Create unique, yet on-brand, designs for spin-off products

challenges

As a small company, Pandigital had to rely on it's packaging and point of sale displays to convey the benefits of it's cutting edge of consumer electronics. Communicating all of Pandigital's advantages with compelling and modern design was always the goal.

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