To give Pandigital's brand a fresh new look, we had to find the perfect balance between keeping its current brand recognition and attracting the target audience with visually appealing and compelling messaging. We considered several factors, such as the brand's values, market trends, and audience preferences, to create a revamped and compelling brand identity that stands out from the competition and resonates with consumers. The new branding helped our products stand out at Target, Bed Bath & Beyond, Macy's, and more retail shelves.
Create a new brand identity
Create unique, yet on-brand, designs for spin-off products
As a small and passionate team, Pandigital had to rely on their packaging and point-of-sale displays to showcase the unique features of their cutting-edge consumer electronics. Communicating Pandigital's advantages with compelling and modern design was always the goal.