objective

Design logo, style guide, and packaging for a line of high-end baking accessories

 

challenges

When you take a look at the logo, you'll notice that it's designed to put a smile on your face, quite literally! The letters "c" and "e" are used in combination with a curved line to create a smile, which perfectly captures the joy that baked goods bring to our lives. The use of cool-toned reds and minimalist design gives the product a high-end appeal.