Definition Fitness

digital magazine
project


Definition's goal is to help empower women of all shapes and sizes to embrace their inner strength and nourish their bodies with plants.

 

role


As the Art Director for this small magazine, I wore many hats: graphic designer, photographer, editor, and – on occasion – writer. However, my main focus was refining the brand and growing readership.

flyers

flyers

goal

Part of our guerilla marketing, these flyers would be distributed at gyms, local natural food stores, and health & fitness events.

social media campaign

goal

Facebook, Instagram, and Twitter were big contributors to growing our readership, and campaigns, like the #MyVeganCart, had to work on all three.

BelindaJansen_KeynoteSample_animation.gif

keynote presentation

goal

Originally written for the traditional Definition reader, this article was later converted to a keynote presentation aimed at a wider audience.

digital advertising

goal

By partnering with other health and fitness websites, we were able to reach our target audience and increase readership

marketing

articles