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Definition Fitness

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digital magazine

project


Definition's goal was to help empower women of all shapes and sizes to embrace their inner strength and nourish their bodies with plants.

 

role

As the Art Director of a small digital magazine, I had the opportunity to wear multiple hats, including those of a lead graphic designer, photographer, editor, and occasional writer. Through each of these roles, I was able to leverage my creativity and years of experience. However, my greatest contribution to the magazine was developing and leading social media and digital ad campaigns that drew in a broader readership. Additionally, I had the privilege of guiding the design team and discovering effective distribution platforms to ensure our content reached as many people as possible. Lastly, I had the honor of overseeing digital production, bringing all the elements together to create a captivating digital magazine.

"Definition" was a magazine for health and fitness enthusiasts who were passionate about their well-being. Our aim was to empower women of every shape and size to embrace their inner strength and nourish their bodies with the best plant-based vegan lifestyle that nature could offer. The magazine included insightful interviews with vegan athletes, nutritional guidance and tips, resistance training and bodyweight workouts, inspirational transformation stories, gear reviews, and delicious recipes for quick and wholesome meals.

social media campaign

The magazine's readership grew significantly with the help of social media. Platforms like Facebook, Instagram, and Twitter played a huge role in this growth through campaigns, including the popular #MyVeganCart, which was specifically designed to target all three platforms.

digital advertisement

By teaming up with other health and fitness websites, we were able to connect with our desired audience in a more engaging and effective way, which led to a significant boost in readership.

flyers

flyers

As a part of our guerilla marketing campaign, we want to get these flyers out to the community by distributing them at local gyms, natural food stores, and health and fitness events.

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keynote presentation

Originally written for the traditional Definition reader, this article was later converted to a keynote presentation aimed at a wider audience.

articles