Definition Fitness
project

Definition's goal is to help empower women of all shapes and sizes to embrace their inner strength and nourish their bodies with plants.
role

As the Art Director for this small magazine, I wore many hats: graphic designer, photographer, editor, and – on occasion – writer. However, my main focus was refining the brand and growing readership.
flyers
goal
Part of our guerilla marketing, these flyers would be distributed at gyms, local natural food stores, and health & fitness events.
social media campaign
goal
Facebook, Instagram, and Twitter were big contributors to growing our readership, and campaigns, like the #MyVeganCart, had to work on all three.
keynote presentation
goal
Originally written for the traditional Definition reader, this article was later converted to a keynote presentation aimed at a wider audience.
digital advertising
goal
By partnering with other health and fitness websites, we were able to reach our target audience and increase readership
