Definition's goal is to help empower women of all shapes and sizes to embrace their inner strength and nourish their bodies with plants.
As the Art Director for this small magazine, I wore many hats: graphic designer, photographer, editor, and – on occasion – writer. However, my main focus was refining the brand and growing readership.
Part of our guerilla marketing, these flyers would be distributed at gyms, local natural food stores, and health & fitness events.
social media campaign
Facebook, Instagram, and Twitter were big contributors to growing our readership, and campaigns, like the #MyVeganCart, had to work on all three.
Originally written for the traditional Definition reader, this article was later converted to a keynote presentation aimed at a wider audience.
By partnering with other health and fitness websites, we were able to reach our target audience and increase readership