Caption Health

new audiences

 

objective

Create proof-of-concept marketing campaign and promotional t-shirt.

 

challenges

Caption was switching to a more consumer-facing business model and wanted to excite the internal team. The proof-of-concept marketing campaign helped the team envision the new direction. The "I'm In!" t-shirt, with major events in Caption's history listed on the back, was designed to help the Caption team celebrate past and future accomplishments.