objective

Create proof-of-concept marketing campaign including public ad, Facebook posting, gift card, and promotional t-shirt.

 

challenges

Caption is all set to transition into a more consumer-focused business model. As a part of the process, they wanted to inspire their internal team and motivate them towards the new direction. To achieve this, they came up with a proof-of-concept marketing campaign that included poster art, gift card designs and social media posts. Adding to that, they created the "I'm In!" t-shirt that had all the significant events from Caption's past on the back, making it a perfect reminder for the team to celebrate their past and future accomplishments.