resume

summary

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Experienced designer with a proven ability to design brand experiences that seamlessly bridge print and digital touchpoints, including:

• Mobile and web systems

• Email campaigns

• Digital media projects

• Marketing assets

• Environmental designs

 
experience

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Belinda Jansen Designs, Hayward, CA
June 2011 to present  

• Crafting new brand identities for healthcare systems, retail products, and professional services

• Developing style guides, templates, and graphics for print and digital marketing channels

• Collaborating with in-house marketing teams, entrepreneurs, and small-businesses owners

• Managing various projects to deliver assets within fast-paced deadlines while maintaining quality and brand constancy

 

Proteus Digital Health, Redwood City, CA
Senior Visual Designer | February 2019 to January 2020
Graphic Designer | July 2017 to February 2019

• Built and evolved corporate visual identity to reinforce brand values, helping grow end users by over 200%

• Collaborated with marketing, medical, and c-suite teams to produce consistent and on-brand digital, print, and environmental designs

• Contributed to revamp of product UI by using human-centered design, resulting in audience engagement more than doubling

• Fostered agency and vendor relationships to ensure constancy and quality across materials

• Developed a cross-platform icon library with pixel-perfect accuracy

 

Robert Half, San Ramon, CA
Graphic Designer | August 2014 to November 2016

• Managed brand consistency across materials for international markets

• Created fun and engaging social media images, infographics, and icons for various marketing campaigns

• Mentor and provide creative feedback to junior graphic designers

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Definition Fitness, Hayward, CA 
Art Director | January 2014 to April 2015

• Established magazine’s visual character and layout

• Led team of designers, delegating projects and reviewing layouts to ensure brand consistency

• Managed digital production and distribution as well as finding viable outlets

• Drove growth in readership through social media and marketing campaigns

Soraa, Newark, CA
Graphic Designer | April 2014 to June 2014

• Planned graphics, physical interaction, and flow of traffic

• for an upcoming tradeshow

• Strengthened existing branding standards and created

• new product logos

• Developed graphics for flyers, brochures, and

• general marketing materials

Pandigital, Dublin, CA
Senior Graphic Designer | June 2008 to May 2012
Graphic Designer | April 2008 to June 2008

• Crafted brand strategy that helped company grow from 5,000 to 33,000 storefronts

• Guided junior designers and product designers, ensuring projects were on-time and conformed with brand guidelines

• Led design projects for marketing, web, tradeshow, and retail applications

• Instituted review process that helped reduce packaging design lead times by more than 50%

• Organized all marketing materials and product images into easily accessible libraries

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