resume

experience

​

McGrath RentCorp, Livermore, CA
Graphic Designer II (Lead Designer) | June 2021 to present

• Ensure alignment of all creative projects with brand principles, positioning, and voice as the brand guardian

• Collaborate with Brand Managers to generate innovative concepts that resonate with our audience and showcase our value.

• Conduct research and built a digital asset management library that successfully serves six McGrath brands

• Lead and mentor junior designers, assisting in their professional growth and contributing to the hiring process

​

Proteus Digital Health, Redwood City, CA
Senior Visual Designer | February 2019 to January 2020
Graphic Designer | July 2017 to February 2019

• Built and evolved the corporate visual identity to reinforce brand values, which helped grow end users by over 200%

• Collaborated with marketing, medical, and C-suite teams to produce consistent and on-brand digital, print, and environmental designs

• Contributed to the revamp of the product UI by using human-centered design, resulting in audience engagement more than doubling

• Fostered agency and vendor relationships to ensure consistency and quality across materials
   

Robert Half, San Ramon, CA
Graphic Designer | August 2014 to November 2016

• Managed brand consistency across materials for international markets

• Created fun and engaging social media images, infographics, and icons for various marketing campaigns

• Mentored and provided creative feedback to junior graphic designers

​

Definition Fitness, Hayward, CA 
Art Director | January 2014 to April 2015

• Established the magazine’s visual character and structure

• Led team of designers, delegating projects and reviewing layouts to ensure brand consistency

• Managed digital production and distribution as well as finding viable outlets

• Drove growth in readership through social media and marketing campaigns

 

Belinda Jansen Designs, Hayward, CA
June 2011 to June 2021  

• Specialized in developing new brand identities for healthcare systems, retail products, and professional services, delivering cohesive and impactful visual solutions.

• Played a key role in rebranding efforts by designing marketing collateral, including flyers, brochures, guides, print ads, and web banners, resulting in enhanced brand recognition.

• Conceptualized and designed responsive desktop and mobile pages, improving user experience and functionality.

• Created comprehensive style guides, templates, and graphics
  for both print and digital marketing channels, ensuring consistent application across all platforms.

• Collaborated with in-house marketing teams, entrepreneurs, and small-business owners to meet project objectives within tight deadlines while maintaining brand consistency.

​