resume
skills
Art direction | Project management
Team development | Brand identity
Human-centered design | Illustration
Layout | AI Photo Enhancement
Creative Ideation | Storyboarding
Icon design | Typography
software
Adobe Photoshop | Illustrator | InDesign
Acrobat | XD | After Effects | Firefly
Office Word | Excel | PowerPoint
Google Slides | Google Sheets
Figma | Keynote
education
The Art Institute of California
— San Francisco
Bachelor of Science in Graphic Design
California State University
— East Bay
Bachelor of Art in Studio Arts
summary
I’m an experienced designer specializing in creating brand experiences that seamlessly bridge print and digital touchpoints. With my background,
I can help you with:
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Corporate Branding
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Advertising campaigns
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Marketing emails
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Mobile and web systems
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Digital media projects
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Environmental designs
experience
McGrath RentCorp, Livermore, CA
Graphic Designer II (Lead Designer) | June 2021 to present
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Ensure alignment of all creative projects with brand principles, positioning, and voice as the brand guardian
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Collaborate with Brand Managers to generate innovative concepts that resonate with our audience and showcase our value.
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Conduct research and built a digital asset management library that successfully serves six McGrath brands
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Lead and mentor junior designers, assisting in their professional growth and contributing to the hiring process
Belinda Jansen Designs, Hayward, CA
June 2011 to June 2021
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Specialized in crafting new brand identities for healthcare systems, retail products, and professional services
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Developed style guides, templates, and graphics for print and digital marketing channels
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Collaborated with in-house marketing teams, entrepreneurs, and small-business owners
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Managed multiple projects within tight deadlines while ensuring quality and brand consistency
Proteus Digital Health, Redwood City, CA
Senior Visual Designer | February 2019 to January 2020
Graphic Designer | July 2017 to February 2019
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Built and evolved the corporate visual identity to reinforce brand values, which helped grow end users by over 200%
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Collaborated with marketing, medical, and C-suite teams to produce consistent and on-brand digital, print, and environmental designs
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Contributed to the revamp of the product UI by using human-centered design, resulting in audience engagement more than doubling
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Fostered agency and vendor relationships to ensure consistency and quality across materials
Robert Half, San Ramon, CA
Graphic Designer | August 2014 to November 2016
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Managed brand consistency across materials for international markets
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Created fun and engaging social media images, infographics, and icons for various marketing campaigns
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Mentored and provided creative feedback to junior graphic designers
Definition Fitness, Hayward, CA
Art Director | January 2014 to April 2015
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Established the magazine’s visual character and structure
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Led team of designers, delegating projects and reviewing layouts to ensure brand consistency
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Managed digital production and distribution as well as finding viable outlets
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Drove growth in readership through social media and marketing campaigns
Pandigital, Dublin, CA
Senior Graphic Designer | June 2008 to May 2012
Graphic Designer | April 2008 to June 2008
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Crafted brand strategy that helped the company grow from 5,000 to 33,000 storefronts
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Guided junior designers and product designers, ensuring projects were on time and conformed with brand guidelines
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Led design projects for marketing, web, tradeshow, and retail applications
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Established a review process that helped reduce packaging design lead times by more than 50%
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Organized all marketing materials and product images into easily accessible libraries