resume

experience

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McGrath RentCorp, Livermore, CA
Graphic Designer II (Lead Designer) | June 2021 to present

• Ensure alignment of all creative projects with brand principles, positioning, and voice as the brand guardian

• Collaborate with Brand Managers to generate innovative concepts that resonate with our audience and showcase our value.

• Conduct research and built a digital asset management library that successfully serves six McGrath brands

• Lead and mentor junior designers, assisting in their professional growth and contributing to the hiring process
   

Belinda Jansen Designs, Hayward, CA
June 2011 to June 2021  

• Specialized in crafting new brand identities for healthcare systems, retail products, and professional services

• Developed style guides, templates, and graphics for print and digital marketing channels

• Collaborated with in-house marketing teams, entrepreneurs, and small-business owners

• Managed multiple projects within tight deadlines while ensuring quality and brand consistency
   

Proteus Digital Health, Redwood City, CA
Senior Visual Designer | February 2019 to January 2020
Graphic Designer | July 2017 to February 2019

• Built and evolved the corporate visual identity to reinforce brand values, which helped grow end users by over 200%

• Collaborated with marketing, medical, and C-suite teams to produce consistent and on-brand digital, print, and environmental designs

• Contributed to the revamp of the product UI by using human-centered design, resulting in audience engagement more than doubling

• Fostered agency and vendor relationships to ensure consistency and quality across materials
   

Robert Half, San Ramon, CA
Graphic Designer | August 2014 to November 2016

• Managed brand consistency across materials for international markets

• Created fun and engaging social media images, infographics, and icons for various marketing campaigns

• Mentored and provided creative feedback to junior graphic designers

Definition Fitness, Hayward, CA 
Art Director | January 2014 to April 2015

• Established the magazine’s visual character and structure

• Led team of designers, delegating projects and reviewing layouts to ensure brand consistency

• Managed digital production and distribution as well as finding viable outlets

• Drove growth in readership through social media and marketing campaigns

Pandigital, Dublin, CA
Senior Graphic Designer | June 2008 to May 2012
Graphic Designer | April 2008 to June 2008

• Crafted brand strategy that helped the company grow from 5,000 to 33,000 storefronts

• Guided junior designers and product designers, ensuring projects were on time and conformed with brand guidelines

• Led design projects for marketing, web, tradeshow, and retail applications

• Established a review process that helped reduce packaging design lead times by more than 50%

• Organized all marketing materials and product images into easily accessible libraries

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