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Art direction
Brand development
Project management
Team development
Human-centered design
Color theory
Web design








The Art Institute of California
­­— San Francisco

Bachelor of Science in Graphic Design

California State University
— East Bay

Bachelor of Art in Studio Arts


Experienced designer with a proven ability to design brand experiences that seamlessly bridge print and digital touchpoints, including:

  • Mobile and web systems

  • Email campaigns

  • Digital media projects

  • Marketing assets

  • Environmental designs


Belinda Jansen Designs, Hayward, CA
June 2011 to present  

  • Crafting new brand identities for healthcare systems, retail products, and professional services

  • Developing style guides, templates, and graphics for print and digital marketing channels

  • Collaborating with in-house marketing teams, entrepreneurs, and small-businesses owners

  • Managing various projects to deliver assets within fast-paced deadlines while maintaining quality and brand constancy


Proteus Digital Health, Redwood City, CA
Senior Visual Designer | February 2019 to January 2020
Graphic Designer | July 2017 to February 2019

  • Built and evolved corporate visual identity to reinforce brand values, helping grow end users by over 200%

  • Collaborated with marketing, medical, and c-suite teams to produce consistent and on-brand digital, print, and environmental designs

  • Contributed to revamp of product UI by using human-centered design, resulting in audience engagement more than doubling

  • Fostered agency and vendor relationships to ensure constancy and quality across materials

  • Developed a cross-platform icon library with pixel-perfect accuracy


Robert Half, San Ramon, CA
Graphic Designer | August 2014 to November 2016

  • Managed brand consistency across materials for international markets

  • Created fun and engaging social media images, infographics, and icons for various marketing campaigns

  • Mentor and provide creative feedback to junior graphic designers

Definition Fitness, Hayward, CA 
Art Director | January 2014 to April 2015

  • Established magazine’s visual character and layout

  • Led team of designers, delegating projects and reviewing layouts to ensure brand consistency

  • Managed digital production and distribution as well as finding viable outlets

  • Drove growth in readership through social media and marketing campaigns

Soraa, Newark, CA
Graphic Designer | April 2014 to June 2014

  • Planned graphics, physical interaction, and flow of traffic

  • for an upcoming tradeshow

  • Strengthened existing branding standards and created

  • new product logos

  • Developed graphics for flyers, brochures, and

  • general marketing materials

Pandigital, Dublin, CA
Senior Graphic Designer | June 2008 to May 2012
Graphic Designer | April 2008 to June 2008

  • Crafted brand strategy that helped company grow from 5,000 to 33,000 storefronts

  • Guided junior designers and product designers, ensuring projects were on-time and conformed with brand guidelines

  • Led design projects for marketing, web, tradeshow, and retail applications

  • Instituted review process that helped reduce packaging design lead times by more than 50%

  • Organized all marketing materials and product images into easily accessible libraries

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