resume
skills
Art direction
Brand development
Project management
Team development
Human-centered design
Typography
Color theory
Layout
Illustration
Web design
Storyboarding
software
Photoshop
Illustrator
InDesign
Acrobat
Sketch
Figma
Word
Excel
PowerPoint
education
The Art Institute of California
— San Francisco
Bachelor of Science in Graphic Design
California State University
— East Bay
Bachelor of Art in Studio Arts
summary
Experienced designer with a proven ability to design brand experiences that seamlessly bridge print and digital touchpoints, including:
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Mobile and web systems
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Email campaigns
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Digital media projects
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Marketing assets
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Environmental designs
experience
Belinda Jansen Designs, Hayward, CA
June 2011 to present
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Crafting new brand identities for healthcare systems, retail products, and professional services
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Developing style guides, templates, and graphics for print and digital marketing channels
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Collaborating with in-house marketing teams, entrepreneurs, and small-businesses owners
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Managing various projects to deliver assets within fast-paced deadlines while maintaining quality and brand constancy
Proteus Digital Health, Redwood City, CA
Senior Visual Designer | February 2019 to January 2020
Graphic Designer | July 2017 to February 2019
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Built and evolved corporate visual identity to reinforce brand values, helping grow end users by over 200%
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Collaborated with marketing, medical, and c-suite teams to produce consistent and on-brand digital, print, and environmental designs
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Contributed to revamp of product UI by using human-centered design, resulting in audience engagement more than doubling
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Fostered agency and vendor relationships to ensure constancy and quality across materials
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Developed a cross-platform icon library with pixel-perfect accuracy
Robert Half, San Ramon, CA
Graphic Designer | August 2014 to November 2016
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Managed brand consistency across materials for international markets
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Created fun and engaging social media images, infographics, and icons for various marketing campaigns
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Mentor and provide creative feedback to junior graphic designers
Definition Fitness, Hayward, CA
Art Director | January 2014 to April 2015
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Established magazine’s visual character and layout
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Led team of designers, delegating projects and reviewing layouts to ensure brand consistency
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Managed digital production and distribution as well as finding viable outlets
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Drove growth in readership through social media and marketing campaigns
Soraa, Newark, CA
Graphic Designer | April 2014 to June 2014
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Planned graphics, physical interaction, and flow of traffic
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for an upcoming tradeshow
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Strengthened existing branding standards and created
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new product logos
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Developed graphics for flyers, brochures, and
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general marketing materials
Pandigital, Dublin, CA
Senior Graphic Designer | June 2008 to May 2012
Graphic Designer | April 2008 to June 2008
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Crafted brand strategy that helped company grow from 5,000 to 33,000 storefronts
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Guided junior designers and product designers, ensuring projects were on-time and conformed with brand guidelines
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Led design projects for marketing, web, tradeshow, and retail applications
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Instituted review process that helped reduce packaging design lead times by more than 50%
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Organized all marketing materials and product images into easily accessible libraries