top of page
Anchor 1


NewBranding-Honeycomb_yellowgrey02_honeycomb 01.png


Art direction | Project management
Team development | Brand identity
Human-centered design | Illustration
Layout | AI Photo Enhancement
Creative Id
eation | Storyboarding
Icon design | Typography




Adobe Photoshop | Illustrator | InDesign
Acrobat | XD | After Effects | Firefly
Office Word | Excel | PowerPoint
Google Slides | Google Sheets
Figma | Keynote



The Art Institute of California
­­— San Francisco

Bachelor of Science in Graphic Design

California State University
— East Bay

Bachelor of Art in Studio Arts


I’m an experienced designer specializing in creating brand experiences that seamlessly bridge print and digital touchpoints. With my background,

I can help you with:

  • Corporate Branding

  • Advertising campaigns

  • Marketing emails

  • Mobile and web systems

  • Digital media projects

  • Environmental designs


McGrath RentCorp, Livermore, CA
Graphic Designer II (Lead Designer) | June 2021 to present

  • Ensure alignment of all creative projects with brand principles, positioning, and voice as the brand guardian

  • Collaborate with Brand Managers to generate innovative concepts that resonate with our audience and showcase our value.

  • Conduct research and built a digital asset management library that successfully serves six McGrath brands

  • Lead and mentor junior designers, assisting in their professional growth and contributing to the hiring process

Belinda Jansen Designs, Hayward, CA
June 2011 to June 2021  

  • Specialized in crafting new brand identities for healthcare systems, retail products, and professional services

  • Developed style guides, templates, and graphics for print and digital marketing channels

  • Collaborated with in-house marketing teams, entrepreneurs, and small-business owners

  • Managed multiple projects within tight deadlines while ensuring quality and brand consistency

Proteus Digital Health, Redwood City, CA
Senior Visual Designer | February 2019 to January 2020
Graphic Designer | July 2017 to February 2019

  • Built and evolved the corporate visual identity to reinforce brand values, which helped grow end users by over 200%

  • Collaborated with marketing, medical, and C-suite teams to produce consistent and on-brand digital, print, and environmental designs

  • Contributed to the revamp of the product UI by using human-centered design, resulting in audience engagement more than doubling

  • Fostered agency and vendor relationships to ensure consistency and quality across materials

Robert Half, San Ramon, CA
Graphic Designer | August 2014 to November 2016

  • Managed brand consistency across materials for international markets

  • Created fun and engaging social media images, infographics, and icons for various marketing campaigns

  • Mentored and provided creative feedback to junior graphic designers

Definition Fitness, Hayward, CA 
Art Director | January 2014 to April 2015

  • Established the magazine’s visual character and structure

  • Led team of designers, delegating projects and reviewing layouts to ensure brand consistency

  • Managed digital production and distribution as well as finding viable outlets

  • Drove growth in readership through social media and marketing campaigns

Pandigital, Dublin, CA
Senior Graphic Designer | June 2008 to May 2012
Graphic Designer | April 2008 to June 2008

  • Crafted brand strategy that helped the company grow from 5,000 to 33,000 storefronts

  • Guided junior designers and product designers, ensuring projects were on time and conformed with brand guidelines

  • Led design projects for marketing, web, tradeshow, and retail applications

  • Established a review process that helped reduce packaging design lead times by more than 50%

  • Organized all marketing materials and product images into easily accessible libraries

bottom of page