Pandigital
project
Company Rebranding
objective
Create an new brand identity
challenges
Redesigning Pandigital's identity meant carefully balancing the existing brand recognition while at the same time appealing to the target demographic.
channel marketing
scope
The company re-brand affected all marketing materials. Show here are: retail packaging and display, the company's
environmental design
Bed, Bath & Beyond holiday window
Mommy & Me tradeshow booth
Photokina tradeshow booth
brand extentions
projects
Digital Photo Greeting Card, Personal/Handheld Scanners, the SuperNova, Nova, and Star Android tablets
challenges
As a small company, Pandigital had to rely on it's packaging and point of sale displays to convey the benefits of it's cutting edge of consumer electronics. Communicating all of Pandigital's advantages with compelling and modern design was always the goal.
