Objective Apply new brand identity to the marketing material for all lines of business
Applying the new brand identity to eight lines of business, unifying them under the Robert Half corporate brand while simultaneously letting them be unique through accent colors, photography, and typography.
The company re-brand affected all marketing materials.
Show here are: flyers, brochures, print ads, technical bulletins, and case histories.
Re-design corporate website
Part of the re-brand, the redesign of the website had it's own unique challenges. The company was moving to a Druple-based platform and wanted to make sure the site was mobile-friendly. On top of that, combining the new brand identity with on-going campaigns took some creative thinking.
Infographics designed to promote various marketing campaigns. The biggest challenge lies in presenting the text and stats in a compelling, but still informative, manor.
International marketing materials
Designing for foreign markets was tricky. You had to be aware of a country's demographics and design aesthetic while simultaneously keeping the materials cohesive with the North American brand.
The international team focused on larger projects. Shown here are pages from:
- UK Slideshare project designed to accompany the 2017 Salary Guide
- Brazilian white paper outlining IT security issues and solutions
- French white paper forecasting financial variables of 2020