project

Company Brand Refresh


objective

Develop visual languages that better speak to Proteus’s patient and professional audiences.


challenges

Applying the brand refresh to all marketing channels for a company that is rapidly expanding and gaining public recognition.


Jump to: user interfaceprint collateraldigital collateralemail campaignsinternal projects

user interface


Project

Update branded elements within the user interface


Goal

Improve the user’s experience with the UI and the brand as a whole. Updating the colors, refreshing the icons, and introducing new illustrations make the app more enjoyable to use, as well as link the app to marketing materials, packaging, and the website — creating a seamless brand experience.

print collateral


enviornmental design


project

Booth for an Abbott medical tradeshow


Scope:

Design an tradeshow booth for a by-invitaion-only event, presenting Proteus as a fresh face in the heathcare industry while also providing talking points for representaives to speak to.

digital media


Scope: Proteus’s extensive digital media pieces included testimonial videos, motion graphics for lobby screens, digital publications, and PowerPoint presentations.


Shown: Proteus Discover Media kit and The Smart Way to Manage Your Health presentation slides.


project

Redesign digital communications for patient and professional subscribers.


Scope: Professional-facing newsletter, marketing emails, and auto-generated emails.

internal projects


project

Internal projects are a great way to explore new avenues for the brand. Through color and typography, internal pieces stay on brand while introducing new graphics, display typefaces, and the Proteus Pig make employee events enticing and fun.


Shown: Bring Your Kids to Work Day booklet and activities, Hack-a-Thon digital banner and trophies.

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