Crave

crave_logo_v2.png

brand identity

objective

Design logo, style guide, and packaging for a line of high-end baking accessories

 

challenges

To convey the delight baked goods bring, the logo uses the "c" and "e" along with the curved line to suggest a smile. Cool-toned reds and minimalistic design help the product appeal to a high-end market.

style guide
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packaging
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