company brand refresh
Apply new brand identity to the marketing material for all lines of business
Applying the new brand identity to eight lines of business, unifying them under the Robert Half corporate brand while simultaneously letting them be unique through accent colors, photography, and typography.
Folding the websites for seven lines of business into one, using the new brand guidelines.
Incorporating all of those websites into one was a great challenge. And combining the new branding with on-going campaigns took some creative thinking.
Create infographics aligned with various marketing campaigns.
The biggest challenge lies in presenting the text and stats in a compelling, but still informative, manor.
Apply the new visual style to materials for foreign countries, including Australia, Brazil, and France.
Designing for foreign markets was tricky. You have to be aware of a country's demographics and design aesthetic while simultaneously keeping the materials cohesive with the North American brand.